There are many reasons for wanting to sell your home. Maybe you have outgrown your home or the kids have moved out and it’s time to downsize. Whatever your motivation for selling, it is about using the right combination of marketing and pricing that’s effective and strategic to get the desired results. 

Here are some strategies and tips for getting your home listed and settled quickly and smoothly. 

Comprehensive guide to preparing your home for sale 

Getting your house on the market isn’t just about finding a real estate agent to list with, there is a fair bit to be done before your property hits the market. 

Start by looking at the basics such as: 

  • Decluttering
  • Staging 
  • Completing minor repairs 

Potential buyers like being able to picture themselves in the space, so it pays to declutter and get rid of personal items that may be around the house. 

 

When it comes to staging, it is important to remember staging a property is different to decorating with your own personal tastes. Keep things neutral and inviting. 

 

Be sure to complete any minor repairs, this shows that the property has been looked after and that you are more likely to have taken care of any bigger issues. 

Effective marketing strategies to attract potential buyers

Most people start their property search online so it’s important to use high-quality photos that are taken by a professional photographer to capture attention from the get-go. 

Emphasise key selling features that will be of interest and make your property stand out to buyers. Do you have: 

 

  • A newly renovated kitchen 
  • Large backyard 
  • Great storage 
  • Desirable location (close to schools and other important facilities) 

 Think back at what made you interested in the property in the first place. 

A real estate agent should be able to talk you through the different kinds of marketing that might appeal to your potential buyers and yield the desired response, such as: 

  • Email marketing 
  • Real estate websites such as realestate.com.au and domain.com.au 
  • Social media marketing 
  • Print marketing such as brochures and flyers  

The importance of pricing your home correctly and how to determine the right price

This is one of the key elements when it comes to a quick sale, pricing your house correctly. 

If you overprice it’s likely to stay on the market for longer and ultimately sell for less. Especially if it looks like you have had to lower the price several times. 

The right price can often generate lots of interest and even lead to multiple offers possibly even above asking.  A real estate professional will have extensive market knowledge and help you set a competitive price for your property. 

Do your research and have a look at what other properties in your area are selling for. It’s important to choose properties that are similar to yours. For example, compare a 4 bedroom 2 bathroom with another 4 bedroom 2 bathroom. There is no point in comparing that with a 2 bedroom 1 bathroom, it’s like comparing apples and oranges. 

Tips for hosting successful open houses and showings

An open home is not only about getting people through the door. Successful open homes are not just about attendance numbers but also about getting people to place an offer. 

Be sure to schedule your viewings and open homes wisely, and look at the times when potential buyers are most likely going to be available such as weekends or evenings. 

When it comes to the day of the open home, create a pleasant atmosphere, and make sure that your home is clean and well-lit with no unpleasant odours. 

An experienced and knowledgeable listing agent can be invaluable when it comes to an open house. They should:

 

  • Distribute useful information 
  • Provide guidance 
  • Be engaging and follow up with potential leads

Common mistakes to avoid when selling your home.

When selling it can be easy to fall into some of the more common mistakes that are made. 

However, you can try and avoid pitfalls such as:

  • Overpricing 
  • Not carrying out necessary repairs and maintenance
  • Not being flexible with showings 
  • Not consulting the experts for market knowledge 

When you have decided to put your home on the market, the next big decision is choosing the right real estate agent.  It's key to work with someone who makes you feel at ease and can answer all your questions. 

If you are ready to sell and want to ensure that you sell quickly and smoothly you can contact our NXTGEN sales team who have over 35 years of experience and local property knowledge to help guide you through the process.